SIA'15 proved to be an exciting weekend for Spyder, as we unveiled the new trade-show booth, as well as hosted our annual 'Lot Party' across the street from the Colorado Convention Center.
Our new booth proved to turn heads at the show, introducing a new space for Spyder employees, retailers, and fans to socialize, work, and engage with our brand. See candid booth imagery.
When walking the venue, it could be quickly observed how unique Spyder's new booth was compared to other action sports companies; resembling a global activation space compared to the common slat wall display of product.
Our annual 'Lot Party' proved to be our most successful one to date, with Spyder partnering with HEAD Skis, Audi-Boulder, Carlsberg, Blue Ice Vodka, Rhino Racks, and 3M Thinsulate. With over 1,600 attendees throughout the night, Spyder also welcomed athletes Sierra Quitiquit, Chris Davenport, Julian Carr, Jess McMillan, and Julia Mancuso to the party. See full image deck.