SPYDER ANNOUNCES IT WILL END AGREEMENT WITH U.S. SKI TEAM
May 16, 2022 – Lafayette, CO – Spyder, one of the world’s most recognizable outdoor and lifestyle brands, today announced that it has made the strategic decision to transition from its partnership with the U.S. Ski Team. The brand will focus its energy on supporting the future of ski culture which includes investing into the sport’s youth athletes, underrepresented communities, and consumers.
Todd Hymel, CEO at Liberated Brands said, “Skiing has changed significantly over the last 33 years and now it is time to take a more holistic approach. By shifting our focus back to grass roots programs and the communities that originally helped establish this brand, we will create a more inclusive future for Spyder. We are dedicated to investing in the next generation of ski culture through a myriad of initiatives that will be announced in the near term.”
Spyder will remain fully dedicated to supporting elite ski athletes with performance outerwear, apparel and accessories. Signature products will continue to be developed for ski teams and athletes worldwide with an ongoing dedication to driving innovation across every detail in Spyder products.
Brady Collings, GM at Spyder added, “Our partnership with the US Ski team will forever be part of Spyder’s history and heritage. We will always be rooting for Ski team athletes and continue our commitment to making Spyder the symbol of all things great about skiing.