Russ Rowan / Senior Vice President of Sales and Marketing

  • Joined Spyder in August 2009 with 21 years of experience in the Action and Wintersports industry
  • Prior to joining Spyder, Russ was VP Sales and Marketing at Helly Hansen U.S., 2004-09
  • Director Sales Snowsports at O’Neill, 2003-04
  • Director of Sales U.S. Louis Garneau, 2003
  • International Sales Manager at Burton Snowboards, 1998-02
  • Co-Developer of Wakestock, 1994 (world’s largest wakeboarding event) and owner of Pipeline retail shops, 1994-98

    Ellen Welley / Vice President of Sales - North America

    Ellen Welley has been a loyal member of the Spyder team since 2002, when she 
was hired as a Key Account Manager. Prior to her coming to Spyder, she 
worked as a buyer for Boulder based retailer Boulder Ski Deals and as a 
Divisional Merchandise Manager for Specialty Sports Venture, which has 
over 150 outdoor specialty stores. She has been a real 
driver of Spyder’s sales function with her raw passion, industry 
know-how, and valuable relationships with our retailers – in good snow 
years and in bad, she forges ahead, and that sets an excellent example 
for the rest of the team to follow.

    JJ Collier / Senior Vice President of Design and Merchandising

  • Joined Spyder in April 2010; 25 years experience in the Snowsports industry with the last 15 focused on the design of technical apparel and creative direction
  • Founder of jcoperative. Design consulting for premium sport and luxury brands, 2008-10
  • Design Director of Ralph Lauren RLX Outerwear 2003-09
  • Senior Designer, Salomon apparel - Boulder, Colorado & Annecy, France 1999-03
  • Former professional snowboarder sponsored by Burton Snowboards

    Joann Smith / Vice President of Merchandising

    Joann’s role of VP of Merchandising sees her continue her business-driven merchandising efforts, and in addition, she manages Spyder’s raw materials and product development teams. Her history with the brand lends itself to a studied approach to process and profitability, while her openness to new ideas guarantees balanced collaboration.

    Cees De Witte / President, Spyder Europe AG

  • Joined Spyder in 2001; more than 20 years of combined experience in the consumer products, sports and lifestyle industries
  • Prior to his current role, Cees was Executive Vice President of Global Sales and Marketing at Spyder
  • Before that, he was Managing Director and Vice President of Sales and Marketing, GT Bicycles Europe
  • Prior to that, Cees was Managing Director and Vice President of Sales and Marketing, Easton-Bell Sports Europe, as well as Vice President of Sales and Marketing, GIRO Europe Ltd

    David Callejas / Chief Financial Officer

    Dave joined the Spyder Team in June of 2010. Prior to Spyder, Dave was the CFO of Pro-Nerve, a health care organization. He brought vast experience and knowledge with him to his current position. His drive and dedication are instrumental in pushing Spyder forwards.