April 4, 2012

Spyder Promotes Ellen Welley to VP of Sales for North America

Spyder Active Sports, Inc. has promoted Ellen Welley to Vice President
of Sales for North America. Effective April 1, 2012, Welley will assume
direct responsibility for Spyder’s sales function for North America. In
her new role, Welley will report to Spyder’s VP of Sales and Global
Marketing, Russ Rowan.



“Ellen has become an indispensible ingredient in Spyder’s recipe for
success,” said Russ Rowan, Spyder’s VP of Sales and Global Marketing.
“We’ve experienced solid, sustainable growth for our third consecutive
year – even amidst challenging market conditions this year – and a large
portion of that growth is due to our great sales team, the drive they
display both inside and outside of the office, and their belief in the
brand and the team behind it,” Rowan continued. “Ellen has been a real
driver of Spyder’s sales function with her raw passion, industry
know-how, and valuable relationships with our retailers – in good snow
years and in bad, she forges ahead, and that sets an excellent example
for the rest of us to follow.”



Welley has been a loyal member of the Spyder team since 2002, when she
was hired as a Key Account Manager. Prior to her coming to Spyder, she
worked as a buyer for Boulder based retailer Boulder Ski Deals and as a
Divisional Merchandise Manager for Specialty Sports Venture, which has
over 150 outdoor specialty stores.



To reach Ellen directly, email ewelley@spyder.com or call 303-544-4016.