January 28, 2013

Spyder Bolsters Big Mountain Athlete Roster by Renewing Relationship with Chris Davenport and Signing Sierra Quitiquit

BOULDER, Colo. (January 30,
2012) – Spyder Active Sports, Inc., the Colorado-based manufacturer of premium
technical ski apparel, has secured even more talent on its big mountain athlete
roster thanks to a renewed relationship with Chris Davenport and the signing of
Sierra Quitiquit, both to three-year deals.


Davenport, an industry veteran who has been a Spyder athlete since
2010, has enjoyed a storied career as a professional big mountain skier and ski
mountaineer, having amassed an impressive list of on-mountain accomplishments
that have included, most recently, epic projects on Colorado’s 14ers, the Pacific
Northwest’s Volcanoes, and Mt. Everest.


Quitiquit, 23, grew up ski racing in Park City, UT, with her
father, a former U.S. Alpine Ski Team Member, as her coach. She recently burst
onto the scene as not only a talented and driven big mountain skier, but also
as a globally recognized fashion model. Defining diverse talent, when she’s not
skiing big lines in Utah, Quitiquit can be found in New York City where she
anchors a global ad campaign for American Eagle Outfitters.  


According to Spyder’s VP of Global Sales and Marketing, Russ
Rowan, both athletes add tremendous value to the Spyder brand in the way of
personality and well-rounded, topnotch talent. Rowan commented: “Anyone who
knows the ski world is aware of Chris Davenport’s impressive list of accomplishments.
And beyond his unmistakable talent as an athlete, Dav has been a huge part of
the success we’ve had with our White Spyder Collection in the last few years,
working closely with us throughout the design process. He’s the kind of
professional who is really great to work with and is a great ambassador for
Spyder.” Regarding Quitiquit, Rowan stated: “Sierra Quitiquit is a name that
not everyone in the industry has heard, but that’s about to change. She rips on
skis, has a magnetic personality, and lights up every room and glossy page she
appears in—that combination is a perfect fit for our brand, especially given
our desire to welcome more female consumers into the Spyder fold. We hope
everyone enjoys getting to know her as much as we have.”