June 21, 2013

Spyder Further Evolves Its Product Distribution Network

BOULDER, Colo. (June 20, 2013)
– Spyder Active Sports, Inc. the Colorado-based manufacturer of premium
technical ski and active lifestyle apparel, has announced that it has made a
significant update to its product distribution network in order to further
support current market demand and accommodate future growth objectives.
Specifically, the Spyder Distribution Network (SDN) has added a new
distribution facility in Kent, Washington to enhance its service commitment to
its ever-growing dealer base in North America.


The objective of the new the new facility in Kent, WA is to
address challenges in Spyder’s vertical supply chain and set a solid foundation
for the company to continue the positive growth it has achieved during the past
four years.


“The new distribution facility in
Kent, Washington is going to allow us to make significant strides in how we
deliver our products to our dealers in what is tight and challenging delivery cycle,”
noted Ellen Welley, Spyder’s VP of Sales for North America. “This enhancement
to the SDN will allow Spyder to remain cost competitive in our industry while
continuing to deliver to the marketplace the premium product assortment for
which we’ve become known.” Added Spyder’s Senior Director of Outbound Supply
Chain/Dealer Services, Nate Peterson: “For Spyder, the Washington distribution
facility has the potential to create valuable improvements in terms of our
transit times, supply chain associated costs, and ultimately, allow us to
better serve our dealers. All of these factors are integral to our long term
strategy as a company.”


Spyder has identified three key
factors that played into the decision to onboard the new distribution facility
in Washington.  First, in
a challenging and competitive economic environment, having a facility on
the West Coast – geographically the closest place in North America to Spyder’s
Far East production hubs – will help control transit costs and ensure the
brand’s ability to remain price-competitive; second, having a facility on the West
Coast gives Spyder a competitive advantage in transit times from its vendors in
the Far East and will expedite the delivery of products to both the U.S. and
Canadian Markets; and third, the proven success of the Washington facility and
its personnel in dealing in a highly seasonal, high volume environment will bring
new confidence to Spyder dealers that tight deadlines will be met during
Spyder’s delivery cycle.


The Kent, WA facility
will be brought online as part of the SDN for the Fall 2013 selling season. The
SDN will continue to support additional needs of dealers, sales reps, and Spyder’s
corporate office with an existing facility in Aurora, CO.