USSA President and CEO Bill Marolt (left)
presents the
Doc DesRoches award to Spyder
founder David Jacobs
and his son Jake,
the company president, at the SIA
Trade Show
(credit: Tom Kelly/U.S. Ski Team)
US Ski Team Honors Spyder with Partner Award
Snowsports Industries America (SIA) and the U.S. Ski Team recognized Spyder Active Sports as recipient of the fourth Doc DesRoches Award, recognizing an SIA member and U.S. Ski Team supplier for its integration of Ski Team athletes into its marketing campaigns.
USSA President and CEO Bill Marolt presented the award to Spyder founder David Jacobs and his son Jake, the company president, at the SIA Trade Show, the largest ski and snowboard industry gathering in North America, at the Mandalay Bay Resort & Casino Convention Center.
"The athletes and staff of the U.S. Ski Team have had some incredible success in recent years," Marolt said, "but we haven't done it alone. Our partners have helped us continually tell our story...and Spyder has been a major part of that telling. Our athletes have been a great billboard around the world for Spyder, but Dave and Jake and the company have been right behind us all the way with full support for what we've tried to accomplish."
He added, "Spyder is meticulous in soliciting athlete input in its fabrics and designs, so they have not only great fashion appeal but are the most functional uniforms on the World Cup. They took to heart a comment from Daron Rahlves that 'hundies matter,' meaning hundredths of a second matter in ski racing, and Spyder is doing everything to shave those previous split-seconds for us." U.S. Ski Team athletes participate in wind tunnel testing for Spyder to study aerodynamics and performance efficiencies in race suits.
Marolt cited Spyder's use of d3o technology, the revolutionary material made of "intelligent molecules" which stiffen on impact to provide protection for forearm and elbow areas as they graze race gates or in other collision situations. They create a buffer to absorb and distribute impact energy until pressure is lifted, which transforms the material back to a pliable padding.
In addition, Spyder partnered with Chevrolet last fall to provide design assistance for a special, one-of-a-kind U.S. Ski Team Chevrolet Tahoe, which was in display at the Specialty Equipment Manufacturing Association convention in Las Vegas.
SIA President David Ingemie said, "It's interesting how Dave Jacobs went from being a Canadian national team athlete to starting in the industry and eventually running such a successful operation with Spyder. His background helps bring the authenticity to his product - not just the one-piece racing suit but the entire line - and with his win-win relationship with the U.S. Ski Team. He's such a staunch supporter of the Ski Team and the idea of ski racing; that total commitment helps set Spyder apart from other companies.
Ingemie said DesRoches, who died in 2003 after an illustrious career as a pioneer in forming SIA and leading it for nearly two decades, played a continuing role in developing the Ski Team's early fundraising efforts and was a relentlessly strong supporter of the Ski Team. He would be proud to have such an award, recognizing an SIA member for its support of the U.S. Ski Team.
Previous winners of the Doc Des Roches Award are:
2004 - Rossignol
2005 - Atomic
2006 - All U.S. Ski Team suppliers
About Spyder Active Sports
Spyder revolutionized ski racing in 1978 with a padded slalom sweater designed "for racing, by racers." Today, it's the best selling ski brand in the world. Renown for integration of high-tech fabrication, fashion and function, Spyder products are the choice of the US Alpine, Austrian Alpine, and Canadian Alpine and Freestyle World Cup Teams.
Always athlete tested and performance-driven, Spyder products range from casual mountain-lifestyle clothing to technical apparel for any outdoor pursuit. Based in Boulder, Colorado, Spyder apparel is distributed in over 50 countries worldwide. For more information about Spyder, visit www.spyder.com
Snowsports Industries America (SIA) and the U.S. Ski Team recognized Spyder Active Sports as recipient of the fourth Doc DesRoches Award, recognizing an SIA member and U.S. Ski Team supplier for its integration of Ski Team athletes into its marketing campaigns.
USSA President and CEO Bill Marolt presented the award to Spyder founder David Jacobs and his son Jake, the company president, at the SIA Trade Show, the largest ski and snowboard industry gathering in North America, at the Mandalay Bay Resort & Casino Convention Center.
"The athletes and staff of the U.S. Ski Team have had some incredible success in recent years," Marolt said, "but we haven't done it alone. Our partners have helped us continually tell our story...and Spyder has been a major part of that telling. Our athletes have been a great billboard around the world for Spyder, but Dave and Jake and the company have been right behind us all the way with full support for what we've tried to accomplish."
He added, "Spyder is meticulous in soliciting athlete input in its fabrics and designs, so they have not only great fashion appeal but are the most functional uniforms on the World Cup. They took to heart a comment from Daron Rahlves that 'hundies matter,' meaning hundredths of a second matter in ski racing, and Spyder is doing everything to shave those previous split-seconds for us." U.S. Ski Team athletes participate in wind tunnel testing for Spyder to study aerodynamics and performance efficiencies in race suits.
Marolt cited Spyder's use of d3o technology, the revolutionary material made of "intelligent molecules" which stiffen on impact to provide protection for forearm and elbow areas as they graze race gates or in other collision situations. They create a buffer to absorb and distribute impact energy until pressure is lifted, which transforms the material back to a pliable padding.
In addition, Spyder partnered with Chevrolet last fall to provide design assistance for a special, one-of-a-kind U.S. Ski Team Chevrolet Tahoe, which was in display at the Specialty Equipment Manufacturing Association convention in Las Vegas.
SIA President David Ingemie said, "It's interesting how Dave Jacobs went from being a Canadian national team athlete to starting in the industry and eventually running such a successful operation with Spyder. His background helps bring the authenticity to his product - not just the one-piece racing suit but the entire line - and with his win-win relationship with the U.S. Ski Team. He's such a staunch supporter of the Ski Team and the idea of ski racing; that total commitment helps set Spyder apart from other companies.
Ingemie said DesRoches, who died in 2003 after an illustrious career as a pioneer in forming SIA and leading it for nearly two decades, played a continuing role in developing the Ski Team's early fundraising efforts and was a relentlessly strong supporter of the Ski Team. He would be proud to have such an award, recognizing an SIA member for its support of the U.S. Ski Team.
Previous winners of the Doc Des Roches Award are:
2004 - Rossignol
2005 - Atomic
2006 - All U.S. Ski Team suppliers
About Spyder Active Sports
Spyder revolutionized ski racing in 1978 with a padded slalom sweater designed "for racing, by racers." Today, it's the best selling ski brand in the world. Renown for integration of high-tech fabrication, fashion and function, Spyder products are the choice of the US Alpine, Austrian Alpine, and Canadian Alpine and Freestyle World Cup Teams.
Always athlete tested and performance-driven, Spyder products range from casual mountain-lifestyle clothing to technical apparel for any outdoor pursuit. Based in Boulder, Colorado, Spyder apparel is distributed in over 50 countries worldwide. For more information about Spyder, visit www.spyder.com
